Recipe Schema Generator

Why You Are Here

Recipe is one of the most valuable structured data types still fully supported by Google, and it is worth saying that plainly because several once-prominent types are not.

A correctly marked-up recipe becomes eligible for a card showing the dish photograph, a star rating, the cooking time, and the calorie count, sitting above or alongside ordinary blue links. On a query where every competing result is a plain text listing, that is a substantial difference in how much attention the result attracts.

The first situation is a food blog or recipe site with no plugin handling structured data, or one whose plugin output is incomplete.

The second is fixing eligibility. Your recipes are marked up but not appearing as rich results, and you need to work out which properties are missing.

The third is a custom or headless build where the markup has to be written deliberately.

What This Tool Does

The Recipe Schema Generator builds valid Recipe JSON-LD from a simple form.

Enter the recipe name, image, ingredients, instructions, preparation and cooking times, yield, and nutrition details, and the tool assembles correctly structured JSON-LD with the script tag included. Copy it and paste it into your page.

Recipe Earns Rich Results on Three Surfaces

Most guides describe only the search result card. Recipe markup can appear in three distinct places, and they have different requirements.

Required and Recommended Properties

Google requires only two properties. That is enough for ELIGIBILITY, but not enough for a result worth having.

Instructions — Use HowToStep, Not Plain Text

recipeInstructions accepts a plain string, but structuring it as HowToStep objects is considerably better. Each step becomes individually identifiable, which is what allows step-by-step extraction by search engines and AI systems.

"recipeInstructions": [
  {
    "@type": "HowToStep",
    "name": "Prepare the dough",
    "text": "Combine the flour, salt, and water until a dough forms."
  },
  {
    "@type": "HowToStep",
    "name": "First rise",
    "text": "Cover and leave at room temperature for four hours."
  }
]

Example Output

{
  "@context": "https://schema.org",
  "@type": "Recipe",
  "name": "Classic Sourdough Loaf",
  "image": [
    "https://example.com/images/sourdough-1x1.jpg",
    "https://example.com/images/sourdough-4x3.jpg",
    "https://example.com/images/sourdough-16x9.jpg"
  ],
  "author": { "@type": "Person", "name": "Jane Smith" },
  "datePublished": "2026-03-14",
  "description": "A slow-fermented sourdough with an open crumb.",
  "prepTime": "PT30M",
  "cookTime": "PT45M",
  "totalTime": "PT8H15M",
  "recipeYield": "1 loaf",
  "recipeCategory": "Bread",
  "recipeCuisine": "European",
  "nutrition": {
    "@type": "NutritionInformation",
    "calories": "180 calories",
    "servingSize": "1 slice"
  },
  "recipeIngredient": [
    "500g strong white bread flour",
    "350ml water",
    "100g active sourdough starter",
    "10g fine sea salt"
  ],
  "recipeInstructions": [
    { "@type": "HowToStep", "name": "Mix",
      "text": "Combine flour and water and rest for one hour." },
    { "@type": "HowToStep", "name": "Add starter and salt",
      "text": "Work the starter and salt through the dough." },
    { "@type": "HowToStep", "name": "Bulk ferment",
      "text": "Leave five hours, folding every forty-five minutes." },
    { "@type": "HowToStep", "name": "Shape and prove",
      "text": "Shape into a round and prove in a banneton for two hours." },
    { "@type": "HowToStep", "name": "Bake",
      "text": "Bake at 230C covered for thirty minutes, then uncovered." }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "ratingCount": "128"
  }
}

Duration Format

Times use ISO 8601 duration format, which trips people up consistently.

Ratings — The Rule With Real Consequences

aggregateRating produces the stars on the card, which makes it the most visually valuable property. It is also the one with the sharpest penalty attached.

That means ratings must come from genuine reviews left by real people. You cannot rate your own recipe. You cannot invent a plausible-looking rating and count. The rating shown in the markup must match what is visible on the page. And if your page displays individual reviews, the markup must include all of them, not a flattering selection.

Do Not Use Recipe for Non-Food Content

Common Mistakes to Avoid

Quick Reference