Article Schema Generator

Why You Are Here

Structured data is how you tell a search engine what a page IS rather than making it infer that from the HTML. Article schema states plainly that this page is an article, that a specific person wrote it, when it was published, when it was last updated, and which image represents it.

Writing that JSON by hand is tedious and easy to get subtly wrong. A missing comma breaks the whole block. An author written as a plain string rather than a structured object parses but conveys much less. A date in the wrong format is silently ignored.

The first situation is a blog or publication where no SEO plugin is handling structured data, or where the plugin's output is generic and you want control over what it says.

The second is a custom or headless site with no plugin ecosystem, where the markup has to be written and maintained deliberately.

The third is fixing errors. Search Console is reporting warnings on your article pages and you need a clean, valid block to compare against or replace what is there.

What This Tool Does

The Article Schema Generator builds valid JSON-LD structured data from a simple form.

Choose your article type, enter the headline, author, publication date, modification date, image URL, and publisher details, and the tool assembles correctly structured JSON-LD with the script wrapper included. Copy it and paste it into your page.

Everything runs in your browser. Nothing is uploaded or stored.

What Article Schema Actually Does in Search

Most pages about Article schema promise rich snippets with images and author bylines. That is not accurate, and it is worth being clear about what you should actually expect.

What it genuinely does

The honest summary: for a news publisher, Article schema is close to essential because Top Stories and Discover placement depend on it alongside other criteria. For a typical blog or business site, it is worthwhile infrastructure that helps machines understand your content correctly, but it will not transform your search appearance overnight. Anyone promising otherwise is overselling it. That understanding value is rising rather than falling, since AI search systems lean heavily on structured data to identify authorship, dates, and topical focus.

Article, NewsArticle, or BlogPosting

The generator offers three types. They share the same properties and differ in what they signal.

NewsArticle and BlogPosting are both subtypes of Article, so anything valid for Article is valid for them. Use NewsArticle only for genuine news reporting. Applying it to marketing content misrepresents the page, and Google's guidelines are explicit that structured data must accurately describe the content.

Property Reference

headline must stay under 110 characters. Google truncates or ignores longer headlines. It does not have to match your H1 exactly, but it must describe the same content.

author should be an object, not a string. Writing author: Jane Smith is valid JSON-LD but tells Google almost nothing. A Person object with a url pointing at an author bio page connects the article to an identifiable author, which matters for how Google assesses expertise and authority.

Example Output

{

  "@context": "https://schema.org",

  "@type": "BlogPosting",

  "headline": "How to Make Sourdough Starter From Scratch",

  "description": "A step-by-step guide to creating and maintaining a starter.",

  "image": [

    "https://example.com/images/sourdough-1x1.jpg",

    "https://example.com/images/sourdough-4x3.jpg",

    "https://example.com/images/sourdough-16x9.jpg"

  ],

  "datePublished": "2026-03-14T09:00:00+05:00",

  "dateModified": "2026-06-02T11:30:00+05:00",

  "author": {

    "@type": "Person",

    "name": "Jane Smith",

    "url": "https://example.com/authors/jane-smith"

  },

  "publisher": {

    "@type": "Organization",

    "name": "Example Bakery Blog",

    "logo": {

      "@type": "ImageObject",

      "url": "https://example.com/logo.png"

    }

  },

  "mainEntityOfPage": {

    "@type": "WebPage",

    "@id": "https://example.com/blog/sourdough-starter"

  }

}

Supplying three image aspect ratios (1x1, 4x3, 16x9) lets Google pick whichever fits the surface it is displaying on. It is optional, but it is what Google's own documentation recommends.

Where to Put the Code

Wrap the JSON in a script tag and place it in the page:

<script type="application/ld+json">
{
  ... your JSON-LD here ...
}
</script>

Multiple schema blocks are normal and encouraged. A well-marked-up article page often carries Article schema for the content, BreadcrumbList for navigation, and Organization for the publisher. Put each in its own script tag rather than trying to combine them.

Validating Your Markup

Use the Rich Results Test before publishing and Search Console afterwards. The Rich Results Test only reports on Google-supported features, so valid markup that Google does not use for a rich result may show no issues and no eligibility, which is expected rather than a failure.

Common Mistakes to Avoid

Quick Reference