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UTM Link Generator

Referrer: google, facebook, newsletter

Marketing medium: cpc, email, social

Product, promo code, or slogan

Identify paid search keywords

Differentiate ads or links

What are UTM Parameters?

UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns. They help you understand where your traffic comes from in Google Analytics and other analytics tools.

utm_source

Traffic source

utm_medium

Marketing medium

utm_campaign

Campaign name

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What is online UTM Link Generator?

UTM Link Builder is a free online tool that helps marketers and businesses create custom tracking URLs by adding UTM parameters to any website link. It allows you to track the performance of your marketing campaigns across different platforms, sources, and mediums in Google Analytics and other analytics tools. Simply enter your website URL, add campaign details, and generate a complete UTM-tagged link ready for use in your marketing materials.

How to use UTM Link Generator?

Use Cases for UTM Link Generator

Frequently Asked Questions

Have questions about UTM Link Generator? Find answers to the most common queries below.

UTM parameters are tags added to URLs that help track the effectiveness of marketing campaigns in Google Analytics. They tell you exactly where your website traffic comes from, which campaigns drive conversions, and how users interact with your content across different channels.
Only utm_source and utm_medium are required parameters. However, adding utm_campaign, utm_term, and utm_content provides more detailed tracking data and helps you better understand campaign performance at a granular level.
Yes, UTM links work perfectly on all social media platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok. They help you track which social posts drive the most traffic and conversions to your website.
No, UTM parameters do not negatively impact SEO. Search engines ignore UTM parameters when indexing pages, but it's recommended to use canonical tags to avoid duplicate content issues if the same page is accessible through multiple UTM variations.
In Google Analytics 4, go to Reports > Acquisition > Traffic acquisition to see UTM campaign data. In Universal Analytics, navigate to Acquisition > Campaigns > All Campaigns to view detailed performance metrics for your tagged URLs.
utm_source identifies where the traffic comes from (e.g., google, facebook, newsletter), while utm_medium describes the marketing channel type (e.g., cpc, email, social, banner). Source is specific, medium is categorical.
Yes, you can manually edit UTM parameters in the generated URL or use this tool to create a new link with updated parameters. Just ensure the URL format remains valid and all parameters use proper encoding.
Yes, UTM parameters are case-sensitive in Google Analytics. "Facebook" and "facebook" will be tracked as separate sources. It's best practice to use lowercase consistently to avoid data fragmentation in your analytics reports.