Local Business Schema Generator

Read This First — What LocalBusiness Markup Does and Does Not Do

Plenty of pages imply that adding LocalBusiness schema gets you into Google's local pack and onto Maps. That is not how it works, and being clear about it will save you time.

Why You Are Here

The first situation is a business with a physical location that wants its address, hours, and contact details stated unambiguously in a machine-readable form, so search engines and AI systems have no doubt about the facts.

The second is a multi-location business needing a separate, correct markup block for each location page. This is where markup earns its keep, because each location needs its own distinct entity and doing that by hand across dozens of pages is where errors creep in.

The third is diagnosing why local visibility is poor. Often the answer lies in the Business Profile or in inconsistent details across the web rather than in the markup, and the section above explains why.

What This Tool Does

The Local Business Schema Generator builds valid LocalBusiness JSON-LD from a simple form.

Choose your business subtype, enter your name, address, phone, URL, opening hours, and geo coordinates, and the tool assembles correctly structured JSON-LD with PostalAddress, GeoCoordinates, and OpeningHoursSpecification nested properly, with the script tag included. Copy it and paste it into your page.

Use the Most Specific Subtype

Google's guidance is explicit: use the most specific LocalBusiness subtype available rather than the generic type. A specific subtype tells search engines what kind of business you are, not merely that you are one.

For businesses offering several services, pass an array of types

"@type": ["Electrician", "Plumber", "Locksmith"]

// additionalType is NOT supported for this.
// An array is the correct approach.

Physical Location or Not

This distinction determines whether LocalBusiness is the right type at all.

Property Reference

Geo coordinates need precision

Five decimal places is the practical minimum for accurate placement. Fewer decimals can put your pin a street or more away from your actual door.

sameAs is more useful than it looks

Linking your social profiles and Google Business Profile URL helps search engines connect the entity on your site to the entity they already know about elsewhere, which is exactly the corroboration role markup plays best.

Opening Hours

openingHoursSpecification handles complexity that a simple string cannot: lunch closures, different weekend hours, and seasonal variations.

"openingHoursSpecification": [
  {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday", "Tuesday", "Wednesday",
                  "Thursday", "Friday"],
    "opens": "09:00",
    "closes": "17:30"
  },
  {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": "Saturday",
    "opens": "10:00",
    "closes": "16:00"
  }
]

A lunchtime closure needs two blocks for the same day

One for the morning and one for the afternoon. A single block cannot express a gap.

Seasonal hours use validFrom and validThrough

These bound a block to a specific date range.

Closed all day

Expressed by omitting that day entirely, or by setting opens and closes both to 00:00.

Example Output

{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Northgate Dental Practice",
  "image": "https://example.com/images/practice-front.jpg",
  "url": "https://example.com/northgate",
  "telephone": "+44 161 496 0000",
  "priceRange": "££",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "42 Northgate Street",
    "addressLocality": "Manchester",
    "addressRegion": "Greater Manchester",
    "postalCode": "M1 4AB",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.48095,
    "longitude": -2.23743
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday"],
      "opens": "08:30",
      "closes": "17:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Friday",
      "opens": "08:30",
      "closes": "13:00"
    }
  ],
  "sameAs": [
    "https://www.facebook.com/example",
    "https://www.instagram.com/example"
  ]
}

Multiple Locations

Each location gets its own LocalBusiness block on its own page. Do not attempt to describe several locations in one block.

Reviews — LocalBusiness Cannot Show Its Own Stars

This is the rule that catches the most local businesses, and it is worth stating plainly.

Common Mistakes to Avoid

Quick Reference